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Keep up-to-date with all Lawthentic things

Lawthentic Loop

Keep up-to-date with all Lawthentic things

A trade mark will protect the identity of your goods or services and prevent others from imitating your brand... [it] can also be your most valuable marketing asset, integral to increasing your business’ value.

Why you should trade mark

A trade mark will protect the identity of your goods or services and prevent others from imitating your brand... [it] can also be your most valuable marketing asset, integral to increasing your business’ value.

Did you know that registering a business name, company name or domain name does not in itself give you ownership of the name? That’s where a trade mark comes into play. A trade mark will protect your brand by providing you with exclusive rights and will prevent others from using the same or similar branding.

A trade mark is a sign used (or intended to be used) by a business to differentiate its unique goods or services from those of other traders.

If you rely on promoting your business name or company name, registering a trade mark is vital. A trade mark will protect the identity of your goods or services and prevent others from imitating your brand.

A trade mark can be registered in one or more classes of goods or services. It can be a name, corporate logo, word, phrase, letter, number, picture, sound, symbol, scent, colour, shape, packaging characteristic or a combination.

To be legally enforceable, a trade mark must be registered with IP Australia. Once registered, a trade mark is protected Australia-wide for an initial period of 10 years and can then be renewed.

If your business trades or is looking at expanding its operations overseas, frequently it is also possible to rely on an Australian trade mark registration to register in other countries.

A registered trade mark can also be your most valuable marketing asset, integral to increasing your business’ value. A trade mark can be licensed or sold and is crucial in any franchising strategy. In fact, the more successful your business, the more significant your trade mark becomes in relation to brand identity and awareness.

Whether your business is just starting out or well-established, registering your trade mark sooner rather than later is the way forward. Drop us an email today and let us help you protect your brand and add value to your business’ assets.

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