What is Artificial Intelligence? Think of artificial intelligence (AI) and we might think about terrifying robots that have become self-aware and are set on destroying the human race. We’ve all seen the movies, but it’s not that dramatic. AI is a branch of computer science dedicated to building smart machines and systems that can process […]
A registered trade mark is the best way to protect the identity of your business’ goods or services and to prevent others from imitating your brand. It will help you distinguish your brand in a competitive marketplace and can be an indispensable marketing asset, integral to increasing your business’ value. Read more in our article […]
Let’s talk trade marks. We take the uncertainty out and put the simplicity into protecting your creative masterpiece by answering 10 of the most frequently asked questions about trade marks. 1. What is a trade mark? A trade mark is a type of intellectual property (IP). It is your identity. It’s your brand or another […]
Did you know that registering a business name, company name or domain name does not in itself give you ownership of the name? That’s where a trade mark comes into play. A trade mark will protect your brand by providing you with exclusive rights and will prevent others from using the same or similar branding. […]
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